Apple: the story of a start-up becoming a
leader in IT COMPANIES , INDUSTRIALS , APPLE
The American computer group Apple
High-tech economy
An American multinational specializing in
electronic products and computer software, Apple is one of the world's leading
high-tech companies. It is distinguished by its marketing approach, its keynote
conferences which it imposed the format, and finally by the design and claiming
the quality of its products. From Macintosh computers (Macs) to iPhone
smartphones (rivaling those on Android, like the Samsung giant), to iPad touch
tablets and Apple Watch connected watches, his universe is attracting the
support of a large community of fans. Its founder, Steve Jobs, died in 2011,
was replaced at the head of the group by Tim Cook. It is accused late 2017 of
hiding consumers clamping old iPhone aging batteries.
Apple Inc. is an American computer
company, closely linked to its co-founder Steve Jobs . She is best known for
her breakthrough products, including the Apple I and II, the Macintosh, the
iPod, the iPhone and the iPad.
The apple crunched, the Apple logo
History:
The legend Apple was born on April 1,
1976 in Cupertino, following the collaboration of Steve Wozniak and Steve Jobs
, respectively a programmer of genius and a visionary in computer science .
In 1972, the two Steve launched their
first project called "Blue Box", made by Wozniak and marketed by
Steve Jobs door-to-door for 150 dollars. This device allows you to make free
calls through the AT & T operator.
The following year Steve Wozniak is
recruited by Hewlett-Packard while Steve Jobs is hired by Atari, within the
pole of the development of video games.
They get together a second time to market
a computer, with a QWERTY keyboard, which can be connected to a TV, and then
melt Apple Computer.
Ronald Wayne, an Atari employee, joined
them later to sign a partnership agreement in 1976.
Steve Jobs then goes in search of
customers, demonstrating for his products, including the Apple Computernote 2.
Over the years, the company has grown to
become a US multinational and a major player in the IT market.
Key dates :
1976: Creation of Apple Computer Inc.
Drawing of the first Apple logo by Ronald
Wayne.
1976: Logo changed into a rainbow by
graphic designer Rob Janoff.
1985: Departure of Steve Jobs.
1996: Steve Jobs returns after the purchase
of NeXt Software by Apple.
2001: Launch of the iPod.
2007: Launch of Iphones.
2010: Launch of the Iphone 4.
2011: Resignation and death of Steve
Jobs.
2013: Announcement of the first decline,
for 10 years, Apple's quarterly net profit.
Achievements:
Formerly known as Apple Computer Inc.,
Apple is an American company founded in 1977.
Closely linked to its co-founder, Apple's
history is marked by several phases of evolution through its flagship products:
Apple I and II, Macintosh, iPod, iPhone and iPad , products instigated by Steve
Jobs.
The latter accompanies the firm in its
various startup projects, by taking care of the search for customers to expand
the portfolio of Apple. He brings a lot of capital so that Steve Wozniak, his
partner, can devote himself fully to the design of Apple II.
In 1984, the general public discovers the
first model of Macintosh, behind which hides Steve Jobs. With an innovative
design, this computer is equipped with a high quality graphic display and is
easy to use.
Steve Jobs stays there until 1985, when
he is forced to leave following the decision of the board of directors to
dismiss it. He created Next, now NeXt Software, bought by Apple in 1996. At
that time, he returned to the American firm, acting president, "iCEO".
In the meantime, Apple is successively
launching the Macintosh LC, Quadra and Centri which are victims of an untested
marketing. On the other hand, the models proposed at the time are so similar
that buyers can no longer distinguish them.
Upon his return, Steve Jobs strongly
contributes to the recovery of Apple by revisiting the logo to stand out from
the competition. Then, he multiplies the launches with the exit of the iPod in
2001, followed by the iPhone and the iPad, respectively launched in 2007 and in
2010.
Through these three peripherals, Steve
Jobs succeeds again in sniffing the market, with materials as simple as
aesthetic.
In 2011, he resigned a second time from
his position, unable to assume his duties because of his critical health. The
same year, he died at the age of 56.
In addition, Apple announces the sale of
2 million IPhone , only after 5 days of its release. With 250 million IPhones
sold since 2007, Apple becomes one of the leaders in the sale of smartphones
with 24.2% market share, behind Samsung , in the first quarter of 2012 with
35.1 million units sold.
For its fiscal year 2011/2012, the firm
led by Tim Cook announced a net profit up 60% estimated at 41.7 billion
dollars. At the same time, it generates nearly 156.5 billion euros in sales, a growth
of 45%.
In addition, the group sells 26.9 million
iPhones in the fourth quarter of 2012, up 58% year on year.
More recently, in April 2013, the US
computer group Apple experienced the first decline in its quarterly net profit
for the last ten years. Indeed, the profit deterioration is estimated at 18%
during the 2012/13 financial year, reaching 9.5 billion dollars. The decline
that preceded it was in the third quarter of fiscal year 2002/03, when the
result was only $ 32 million.
At the same time, it declares a clear
increase in its liquidity repayments to its shareholders and the repurchase of
shares, with a program of 100 billion dollars by the end of September 2015.
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